Launched on November 4, refleXx.dk is a mobile- and touch-centric experimental magazine (in Danish, translated link here) developed primarily for tablets (e.g. iPad) and smartphones (e.g. iPhone and Android phones). It can also be experienced through desktop web browsers (best in Chrome and Safari).

The first issue contains five multi-media themes each consisting of a number of journalistic articles, videos, audio productions, photos and edited co-contributions. Every Thursday will bring a new theme. The themes are current topics from Denmark and the global scene.

Developed at the Center for Digital Urban Living, refleXx.dk investigates a number of perspectives at the cross-section of journalism and interactive technologies, including journalistic production methods, genres, interaction, business models and technologies. A core component is the companion community input.reflexx.dk, an ongoing and open editorial forum where participants may follow, suggest, produce and sell journalistic products to be published in the magazine refleXx.dk.

A diverse group of partners are involved, including the Dept. of Information and Media Studies at Aarhus University, the Danish School of Media and Journalism, the Alexandra Institute, and the Aarhus School of Business. There are also a number industry partners: the e-publishing company Visiolink, Berlingske Media, and "3" (the mobile telco).

Apart from providing an enriched experience to the readership and users, the project aims to investigate methods, interfaces and digital pulishing platforms for mobile devices. Among the answers being sought are how the editorial staff should act in a time where much media usage is moving towards mobile platforms at an exceptional rate, how media organizations communicate and interact with its readers and users in public space, and what the requirements are for such products and platforms.

Please note, that this is an experimental platform and that development is still ongoing. Expect stuff to be rough around the edges, especially regarding the visual design and the technical cross-platform performance.

For further information, please contact:
Martin Brynskov (interaction, technologies), Ph.D., assistant professor, Dept. of Information and Media Studies, Aarhus University, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , mobile (+45) 3068 0424.
Lars Kabel (content, journalism), journalist, associate professor, Danish School of Media and Journalism, lka@update.

Tags: cases | civic communication | journalism | mobile