Title:
People-Centered Innovation in Cultural Heritage Communication
Abstract:
Advanced digital technologies and shifting paradigms of entertainment and communication are generating new opportunities and demands, challenging cultural institutions and cultural heritage museums to provide new forms of representations and experiences that will attract hyper-modern consumers. Being concerned with issues of culture, representation and digital media and technologies, the combination of anthropology – which is my background – and interaction design could play a vital role in exploring and developing new approaches for the experience and design of cultural representations.
The goal of this PhD project is to contribute to new insights into new ways cultural institutions can create and communicate representations of culture and heritage to young modern consumers. The empirical focus of the research will be centered round a praxis-based research and exhibition experiment, Digital Natives, focused on contemporary everyday practices of digital culture and using new digital technologies to explore novel forms of representation, engagement and experiences of such cultures in a museum context. The project is created through a creative long-term collaboration between a group of young people, anthropologists and interaction designers and will develop and produce a series of interactive proto-types for the exhibition. In this way, the research project will bring together participatory design, anthropological research and audience studies to explore new opportunities for the future representations and experiences of cultural heritage. The project will contribute to the challenge of innovation in cultural heritage communication in a digital era, while at the same time contributing to an emerging anthropological practice of innovation – or creative intervention.
Digital Natives is a Digital Urban Living project created with a number of external partners, Center for Advanced Visualization and Interaction (CAVI), Alexandra Institute, Moesgård Museum and Innovation Lab.
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